A planogram is a diagram of fixtures and products that illustrates how products should be displayed, usually in a retail store. The goal of planogramming is to increase customer purchases through profitable, targeted displays.
Current trends in planogramming include “category management”. Category management uses databases of store and warehouse sales history to evaluate the profitability of display layouts in order to maximize profit.
Recent web technologies make it possible to provide high quality, low cost planogramming for many more users.