Based on our extensive experience with planogramming, Northwoods Software suggests you consider the following recommendations when deciding on your planogrammer.
By creating a planogram for every display, companies gain the analytic power of knowing the display layout of every store, thus being better able to advise the customer of optimal inventory.
Include Category Management
Planograms with category management can help advise store owners of the profitability of their displays and can recommend improved displays.
Use an Online Implementation
Planogramming software can be installed on a user's PC or hosted on a website. We suggest utilizing a web-based planogram, because there is much less end-user hassle (no installs needed), there are no problems with incorrect versions of software, the internet is ubiquitous, and centralized storage with web-based planograms is easy and reliable. Our leading edge web-based graphical editing technology makes rapid drag-and-drop planogramming in the cloud possible.
Frequent updates ensure that displays are up-to-date and include your current product offerings. Our latest cloud-based planogramming technology lets you easily update your product set any time that need arises.
Include an Ordering Mechanism
By including an automatic ordering mechanism in the planogrammer, both full orders and replenishments can be ordered. This saves time and reduces errors compared to manual data entry.
Centralize the Planogram Storage
Whether planograms are built on the PC or the web, we recommend centralizing planogram storage on a website. It avoids losing valuable assets when a salesman leaves, allows users to help users, creates corporate intelligence, and allows for more insightful inventory analysis (since the layout of every store is known).
Choose the Proper Assortment Size
Assortments are groups of products. Marketing professionals often create assortments to ensure that like items are displayed with like items, for example, stainless steel hinges with brass hinges, or to provide different assortments to address rural needs versus urban needs, or to address other types of demographic.
Aside from the contents of assortments, which obviously requires marketing experience and creativity, the size and dimensions chosen for assortments impacts planogramming. Should you use small assortments (say 1 foot by 1 foot) or large assortments (say 4 feet by 8 feet)? This is a key marketing decision that you will need to make based on your own business strategy. Consider the pros and cons of different sizes:
|Large Size||Small Size|
|+ Faster and easier to design display||- Harder to design display|
|- Potentially harder to optimize display -- more bad sellers & less GMROI||+ Easier to optimize display -- can fine tune inventory|
Since GoPlanogram users can edit the contents of groups (assortments), you can be confident that larger assortments can still be easily adapted to individual store needs.
Centralize your Sales History Data
Centralizing sales history data enables accurate, complete, and up-to-date records of every sale at every store. With this data, data mining and rapid and accurate analysis of inventory turnover are much easier and faster.