Defining Merchandising Styles

An item may support multiple Merchandising Styles -- useful when a product can be displayed in different ways, though the item for purchase is the same (this is not the same as selling a single vs. a 6-pack of soda, for example)

Depending on merchandising style, the same item may have different dimensions, images, or other properties. For example, the same SKU shown here as Hanging and as Folded:

Clicked "Folded", becomes

To define multiple merchandising styles for the same item, add one row to your catalog spreadsheet for each required merchandising style. Each row must have:

The same item_id value
A different merch_style value

It is required there is one entry per item_id with a blank (default) merch_style.

For non-default merch_style item variants, you only need to specify data that differs from the default merch_style values. For example, if only the width and image_uri columns are different from some item's "Tray" variant, all other columns in that variant's row can be left blank. Blank column values will use the default variant's values.

A small sample spreadsheet, defining two merch styles for the same SKU (default and Tray). Any blank columns in the Tray merch_style row will infer their values from the default row

Example use cases for merch_styles include:

Tray / Carton / PDQ: When an item will be merchandised as it was shipped, in a bulk tray or carton
Folded vs. Hanging Clothing
Loose vs. Boxed Produce